The Fixh IT marketing dashboard summarizes available credits, cost per email/SMS send, max recipients per campaign and average open/click rate; create new campaigns to customers who gave marketing consent, filtering recipients and previewing cost.
From the Marketing section of Fixh IT, a smartphone and PC repair shop can create email or SMS campaigns aimed at customers who gave marketing consent, starting from a dashboard that shows available credits, cost per send and the performance of sent campaigns, without needing external tools for repair shop customer management.
Why it matters for a repair shop
A shop repairing smartphones and PCs already has, inside the system, all the information needed for targeted marketing: it knows who bought what, who had which device brand repaired, and how much each customer has spent over time. Instead of exporting this data to external email marketing tools, risking outdated data or a breach of customer consent, the built-in marketing module lets you build campaigns directly on the data already in the system, automatically respecting who did or didn't give consent to receive promotional communications.
In practice
The Marketing dashboard summarizes the main KPIs: credits available for sending, cost per single email or per SMS "part" (a long SMS can be split into several "parts" depending on the text length), the maximum number of recipients selectable per single send, the total number of campaigns and those sent in the last 30 days, the average open and click rate calculated on completed campaigns, plus the list of the most recently sent campaigns. This way you always keep track of how much you're investing in communication and how your campaigns are performing compared to your historical average.
To create a new campaign, choose the channel (email or SMS) and set the recipient filters: you can select customers based on minimum or maximum spend, time period, and device brands purchased or repaired. Only customers who gave marketing consent are considered as possible recipients: whoever didn't give it never appears among the filter results, even if they match every other criterion. Before sending, the system shows a preview with the exact number of selected recipients and the estimated cost in credits, so you can decide whether to proceed with full awareness, while staying within the maximum recipient limit allowed per send.
Quick guide
- Go to the Marketing section and check the dashboard with available credits and campaign statistics.
- Click "New campaign" and choose the channel: email or SMS.
- Set the recipient filters: minimum/maximum spend, time period, device brands purchased or repaired.
- Check the preview with recipient count and estimated cost in credits.
- Make sure you have enough credits before confirming the send.
- Confirm sending the campaign.
- Check the campaign's history and statistics once the send is complete.
Real use cases
Before the summer holidays, a repair shop sends an SMS to customers who had Apple devices repaired in the last twelve months, offering a free battery check before their vacation: the brand and time period filters make sure only the genuinely interested audience is reached. A shop with limited credits checks the preview and sees that sending to all filtered customers would cost more credits than it has available, so it narrows the minimum spend filter to keep the campaign within budget. A company with multiple stores looks at the average open rate of email campaigns over the last 30 days to understand whether the copy or the send time is working, adjusting the strategy for future campaigns.
Tips and best practices
Use the brand and time period filters to make every campaign relevant to the recipient, instead of sending generic messages to the entire customer base: a targeted message generally has a higher open rate. Always check the recipient and cost preview before confirming a send, to avoid surprises on the available credits balance. Regularly monitor the average open and click rate from the dashboard, to understand whether your campaigns are working over time or whether content and frequency need adjusting. Alternate between the email and SMS channel depending on the type of communication: SMS suits short, urgent messages best, while email works better for more detailed content with images or extra information.
Common mistakes to avoid
The first mistake is setting filters too broadly, sending the same generic communication to all customers regardless of brand, spend or period: the result is a lower open rate and credits spent less effectively. Another mistake is not checking the available credits balance before launching an important campaign, risking the send stopping halfway due to insufficient credits. Finally, avoid sending promotional communications too frequently to the same group of customers: it risks generating disengagement even among those who regularly gave marketing consent.
Frequently asked questions
Can I send a campaign to all my customers? No, only to customers who gave marketing consent; others are not considered as recipients, even if they match the other filters set.
How do I know how much a campaign will cost before sending it? Before sending, the system shows a preview with the number of selected recipients and the estimated cost in credits.
Can I filter recipients by device brand? Yes, among the available filters you can select customers based on device brands purchased or repaired, besides minimum/maximum spend and time period.
Is there a maximum number of recipients per single send? Yes, the system applies a maximum recipient limit selectable for each single campaign, visible from the Marketing dashboard.
How is the cost of a long SMS calculated? An SMS longer than the standard limit can be split into several "parts", each with its own cost in credits, shown in the dashboard.
Where can I see the overall performance of my campaigns? From the Marketing dashboard you can check total campaigns, campaigns sent in the last 30 days, and average open and click rate across all completed campaigns.
Can I edit a campaign after it has been sent? No, once sending is confirmed a campaign can no longer be edited; you can, however, check its results in the history and create a new campaign with updated copy, channel or filters based on what you learned.
