The table with all email and SMS campaigns sent by a repair shop, with channel, status, recipients reached, open and click rate, cost in credits; each campaign's detail shows failed sends, top clicked links and every recipient's status.
The section dedicated to marketing campaign history brings together in a table all the email and SMS campaigns sent by a smartphone and PC repair shop, with channel, status, number of recipients reached out of the total, open and click rate and cost in credits, so you always keep track of the results of your communication to customers, in addition to the summary dashboard in the Marketing section.
Why it matters for a repair shop
Investing credits in email and SMS campaigns only makes sense if you can precisely check what they actually produced: how many people read the message, how many clicked on an offer or a link to an initiative, and above all whether all sends went through successfully. Without this level of detail, a repair shop would risk repeating the same communication strategy over and over without knowing whether it's actually working, wasting credits on formats or send times that aren't effective instead of course-correcting based on concrete data.
In practice
The campaign table shows, for each row, the campaign name, the channel used (email or SMS), the sending status, the number of recipients actually reached out of the total selected, the open and click rate, the cost in credits and the send date. A search feature is available to quickly find a specific campaign among past ones, useful as the history grows over time with dozens of different sends.
Clicking on a single campaign opens the detail page, with more in-depth statistics: total recipients, messages actually sent, any failed sends (for example due to an invalid phone number or email address) and the open and click rate calculated for that specific campaign. The page also shows the most clicked links within the message, useful for understanding which offer or content attracted the most attention, and a table with every single recipient, where for each contact the sending status, whether the message was opened, and whether any links were clicked are shown. This level of detail lets you understand not only how many people were reached, but also how well the campaign actually performed, contact by contact.
Quick guide
- Go to the marketing campaigns section to see the full list of sent campaigns.
- Use the search to quickly find a specific campaign.
- Check status, recipients reached, open/click rates and cost in credits directly from the table.
- Click on a campaign to open its detail with full statistics.
- Check any failed sends to see if there are contacts to fix in the directory.
- Check the most clicked links and the table of individual recipients with their sending, open and click status.
Real use cases
After an SMS campaign about a screen replacement offer, staff notice in the detail that some sends failed due to invalid phone numbers: they open the respective customer records and fix the contact for future communications. Comparing two email campaigns sent at different times, a company notices that the Saturday morning one has a higher open rate than the Monday evening one, and decides to schedule future communications accordingly. A customer contacts the shop saying they never received a promotional SMS: staff open the campaign detail, look up the contact in the recipient table and check whether the send actually failed or simply wasn't opened.
Tips and best practices
Regularly check failed sends after every campaign, to spot and fix incorrect contacts in the directory before the next communication. Use the most clicked links as an indicator of which type of offer interests your customers the most, to guide future campaigns. Compare the open and click rate between different campaigns to understand which channels, times or content work best with your customer base. Keep track (even just in a note) of the filters and copy used for your best-performing campaigns, so you can reuse them more easily in future initiatives.
Common mistakes to avoid
The first mistake is sending a campaign and never checking its detail again, missing the chance to understand what worked and what didn't. Another mistake is systematically ignoring failed sends, letting the same incorrect contacts in the directory cause future campaigns to fail too. Finally, avoid drawing conclusions from a single campaign with few recipients: open and click rates are more reliable when compared across several sends over time. Also avoid completely ignoring underperforming campaigns: analyzing them helps you understand what to avoid in future communications, just as much as analyzing successful ones does.
Frequently asked questions
Can I see if a specific recipient opened the campaign? Yes, in the recipients table of the campaign detail you find the sending, open and click status for each contact.
What happens if sending to a recipient fails? The recipient appears among the failed sends in the campaign's detail statistics, along with the total of successfully sent messages, so you can spot and fix the incorrect contact.
Can I find out which links were clicked the most in a campaign? Yes, the campaign detail shows the list of the most clicked links within the message.
Can I search for a specific campaign among past ones? Yes, the section has a search feature to quickly find a campaign in the history.
Are the detail statistics different from the Marketing dashboard ones? The dashboard shows a general average across all completed campaigns, while each campaign's detail shows the specific statistics of that send, contact by contact.
Can I compare the results of multiple campaigns over time? Yes, by scrolling through the history table you can compare status, recipients reached and open/click rates of different campaigns to understand which work best.
Is an email campaign's open rate always 100% accurate? It's a reliable but not absolute indication, since it also depends on the recipient's email client privacy settings, which in some cases can block open tracking; for SMS, on the other hand, the delivery status is a certain figure returned directly by the phone carrier.
